SAL Saudi Logistics Services and Microsoft Arabia Forge Strategic Partnership to Accelerate Digital Transformation
June 13, 2023, JEDDAH, SAUDI ARABIA - SAL Saudi Logistics Services and Microsoft Arabia are pleased to announce the signing of a Memorandum of Understanding (MoU) which will drive innovation across the region’s logistics sector.
Mr. Faisal AlBedah, Managing Director and CEO of SAL Saudi Logistics Services and Thamer Alharbi, President of Microsoft Arabia and Middle East North GM signed the MoU in the presence of senior officials from both sides in a ceremony at SAL head office in Jeddah on June 12, 2023. The MoU will give both parties the opportunity to collaborate and support SAL’s digital transformation journey with cutting edge technologies and best practices cementing its position as the national logistics champion.
The MoU will also set the framework of collaboration and cooperation between SAL and Microsoft on leveraging AI technologies, advanced data analytics, and process automation to improve customer experience and satisfaction. To further enhance SAL’s digital transformation objectives, the MoU will also offer employee upskilling initiatives.
"We look forward to the opportunities this agreement will enable with Microsoft Arabia, both for SAL and the Kingdom’s logistics sector," said Mr. Faisal AlBedah, Managing Director and CEO of SAL Saudi Logistics Services. "Through this collaboration, we aim to further drive innovation and digital transformation in our cargo handling and logistics operations, to help us seamlessly deliver world-class logistics solutions to our customers, while maximizing our internal efficiency."
” We thank SAL Saudi Logistics Services for their trust in Microsoft technology and we are committed through this collaboration to unlock new opportunities for transformation, innovation and growth in Saudi Arabia's logistics sector,” said Thamer Alharbi, President of Microsoft Arabia and Middle East North GM. We look forward to working closely with SAL Saudi Logistics Services to leverage Microsoft AI solutions to achieve their objectives of enhancing operational capabilities and creating exceptional customer experiences."
The collaboration between SAL and Microsoft Arabia marks a significant milestone in the logistics industry, forming the foundation of a potential strategic partnership that promises to revolutionize operations and deliver innovative solutions for the benefit of customers and the wider industry.