At SAL, stakeholder engagement is embedded in how we operate, allocate capital, manage risk, and execute strategy. As the Kingdom’s leading logistics and cargo ground handling platform, our activities directly impact a wide range of stakeholders, from employees and customers to investors, regulators, partners, and communities.
Throughout 2025, SAL maintained structured, transparent, and continuous engagement across all stakeholder groups. Feedback and insights gathered during the year were systematically considered within governance forums, operational planning cycles, risk management discussions, and strategic capital allocation decisions.
Our stakeholder engagement framework is built on four principles:
- Transparency and proactive communication
- Responsiveness and accountability
- Long-term value creation
- Alignment with Vision 2030 and sustainability objectives.
Stakeholder Group/Category
How we engage
Key issues and topics
How we respond
Employees and Internal Stakeholders
(SAL direct hires and contract workforce)
Customers
(Airlines, freight forwarders, logistics operators and cargo clients)
Partners and Suppliers
(Service providers supporting SAL’s logistics ecosystem)
Investors & Capital Markets
(Shareholders, analysts, rating agencies, financial institutions)
Government and Regulatory Authorities
(Government ministries and regulatory bodies that oversee SAL’s operations, licensing, compliance, and disclosures)
Communities
(Communities in and around SAL’s operating locations, including residents and local institutions impacted by SAL’s presence and activities)
- Employee engagement surveys
- Physical and virtual town halls
- Training programs and workshops
- Internal communications campaigns
- Employee well-being initiatives
- Continuous feedback channels (including internal communication platforms)
- Workplace culture and inclusion
- Health & safety standards across terminals
- Compensation, benefits and career progression
- Training and professional development
- Operational workload and shift optimization
- Transparency in performance evaluation
- Expanded technical and leadership development programs
- Strengthened safety governance and HSSE oversight
- Enhanced employee well-being and engagement initiatives
- Improved internal communications clarity
- Continued investment in workforce nationalization and talent development
- Dedicated account management teams
- Direct issue resolution and service coordination
- Digital platforms including CargoGate
- Continuous customer satisfaction monitoring
- Operational coordination meetings
- Service-level performance tracking
- Service reliability and turnaround efficiency
- Capacity expansion to meet cargo growth
- Digitalization and data transparency
- Pricing clarity and service value
- Data privacy and cybersecurity
- Continued investment in terminal capacity expansion
- Enhanced digital platforms to improve transparency and tracking
- Strengthened cross-functional service coordination
- Targeted operational efficiency programs to improve turnaround times
- Structured service review sessions with major airline partners
- Formal agreements and MOUs
- Structured tendering processes
- Supplier portal and digital coordination
- Regular operational review meetings
- Participation in supplier engagement events
- Procurement transparency
- Payment cycle efficiency
- Contract clarity and compliance
- Operational coordination during expansion phases
- Regulatory updates
- Strengthened procurement governance framework
- Improved supplier onboarding and registration processes
- Enhanced communication during infrastructure expansion projects
- Implemented risk-based supplier assessment
- Four quarterly earnings calls
- SAL’s first Investor Capital Market Day
- Virtual General Assembly meeting
- Participation in 8 local, regional and international investor conferences
- +80 meetings with local and international institutional investors and analysts
- Regular market disclosures and financial reporting
- Investor site visits to SAL terminals
- Continuous IR website and IR app enhancements
- Earnings growth trajectory
- Cargo volume trends and seasonality
- Expansion pipeline and capex discipline
- Dividend sustainability
- Valuation dynamics and share price performance
- Sustainability strategy and ESG integration
- Enhanced forward-looking transparency in earnings materials
- Provided structured operational KPIs and segment reporting
- Delivered SAL’s first Capital Market Day to deepen strategic understanding
- Upgraded IR digital platforms with interactive tools
- A cash dividend of X 6.54 per share for 2025 (vs X 5.99 in 2024)
- Annual and quarterly regulatory reporting
- Formal meetings and compliance submissions
- Continuous coordination with relevant authorities
- Licensing and regulatory follow-up
- Regulatory compliance
- Infrastructure expansion approvals
- Sustainability integration
- Climate and emissions targets
- Contribution to employment and economic growth
- Maintained full compliance with regulatory requirements
- Continued infrastructure expansion aligned with national logistics strategy
- Invested in digital solutions including contactless services
- Supported the Kingdom’s 2060 net-zero commitment with ongoing carbon footprint planning
- Volunteering initiatives
- Social development programs
- CSR partnerships
- University collaboration and training programs
- Sponsorship of industry conferences and community initiatives
- Blood Donation Day
- World Mental Health Day event
- Local employment opportunities
- Supporting local content and procurement
- Community inclusion
- Economic empowerment
- Social development impact
- Continued investment in local hiring initiatives
- Expanded CSR programs and community partnerships
- Strengthened health-focused and development initiatives
- Supported training programs in partnership with local universities